Nike Area 72

Nike is a global leader in sportswear and innovation, renowned for blending performance technology with cultural relevance. As part of its ongoing mission to inspire and enable athletes worldwide, the brand regularly creates experiential pop-ups and activations that connect directly with local communities during major sporting moments.

Timed to coincide with the Berlin Marathon, Nike Area 72 was a dedicated pop-up experience that celebrated innovation, movement, and recovery. The venue became a hub for athletes and visitors alike — featuring product testing zones, motion analysis studios, and recovery areas, alongside installations showcasing Nike’s latest performance technologies designed to mirror those used by elite athletes.

Amplify were appointed to deliver the design and production of the activation. Working for Amplify, John joined the team as Project Draughtsman, assisting during the early design phase to establish accurate base drawings for the venue. Following a recent change in ownership, architectural plans for the site were not readily available. John combined and rationalised multiple overlapping PDFs to create clear and concise 2D base drawings across the venue’s various levels — capturing the spatial complexity of the building and providing a reliable foundation for the design team.

He then worked closely with Amplify to populate these drawings with the proposed installations, ensuring accurate positioning, alignment, and scale throughout. By cross-referencing plans created by the construction company from rendered models, John ensured that all layouts corresponded precisely with the real-world dimensions of the builds, minimising risk and preventing issues during installation on site.

The result was a well-coordinated technical foundation that enabled Amplify’s creative and production teams to bring Nike’s vision to life — an engaging, athlete-focused environment that captured the energy of the Berlin Marathon and reflected Nike’s continual drive to push the boundaries of sport and experience design.